Why Do Some Consumers Still Prefer In-Store Shopping? An Exploration of Online Shopping Cart Abandonment Behavior
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DOI: 10.3389/fpsyg.2021.829696
Abstract: Shopping cart abandonment remains a challenge for many e-retailers despite the continued growth of the e-commerce industry worldwide. However, the issue of online shopping cart abandonment (OSCA) has not been explored extensively in the literature.… read more here.
Keywords: cart abandonment; hesitation checkout; online shopping; shopping cart ... See more keywords