Simultaneous preference estimation and heterogeneity control for choice-based conjoint via support vector machines
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DOI: 10.1057/s41274-016-0013-6
Abstract: Support vector machines (SVMs) have been successfully used to identify individuals’ preferences in conjoint analysis. One of the challenges of using SVMs in this context is to properly control for preference heterogeneity among individuals to… read more here.
Keywords: support vector; conjoint; heterogeneity; vector machines ... See more keywords