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Published in 2020 at "Journal of Marketing Research"
DOI: 10.2139/ssrn.2915632
Abstract: Marketing research relies on individual-level estimates to understand the rich heterogeneity of consumers, firms, and products. While much of the literature focuses on capturing static cross-sectio...
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Keywords:
modeling dynamic;
heterogeneity using;
gaussian processes;
heterogeneity ... See more keywords