‘Hidden’ innovation development through inherent and support social capitals: an experimentation in rural tourism
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DOI: 10.1080/2157930x.2019.1598645
Abstract: ABSTRACT This paper focuses on ‘hidden’ innovation development in rural tourism propelled by combinations of social capitals. Based on questionnaire data of 147 tourism community enterprises across Thailand, findings disclose three hidden innovations – marketing,… read more here.
Keywords: tourism; innovation development; development; social capitals ... See more keywords