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   Articles with "high consumer" as a keyword



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Predicting high consumer-brand identification and high repurchase: Necessary and sufficient conditions

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recommendations! Published in 2017 at "Journal of Business Research"

DOI: 10.1016/j.jbusres.2017.05.029

Abstract: The objective of this paper is to explore the necessary and sufficient conditions to obtain high consumer-brand identification (CBI) and high repurchase intentions (Rep). Different from most business research on CBI and Rep that is… read more here.

Keywords: consumer brand; high consumer; brand; high repurchase ... See more keywords