Who Can Get More Happiness? Effects of Different Self-Construction and Experiential Purchase Tendency on Happiness
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DOI: 10.3389/fpsyg.2021.799164
Abstract: This study introduces the self-construction methods of consumers and the tendency characteristics of experiential purchase to study the effects of physical purchase and experiential purchase on wellbeing. The dependent self-builders obtain higher happiness from experiential… read more here.
Keywords: higher happiness; experiential purchase; purchase; self construction ... See more keywords