Online hijab purchase intention: the influence of the Coronavirus outbreak
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DOI: 10.1108/jima-09-2020-0302
Abstract: Purpose This paper aims to explore the effects of the Coronavirus outbreak and the subjective norm and attitude on shopper’s intentions to purchase Hijab online. It hypothesises the influences of the Coronavirus outbreak as situational… read more here.
Keywords: online hijab; coronavirus outbreak; hijab purchase;
Integrating factors influencing hijab purchase intention among Muslim women
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DOI: 10.1108/jima-10-2018-0194
Abstract: Purpose This study aims to examine the hijab purchase intention of Muslim women by applying the theory of reasoned action: religious commitment, satisfaction (attitude), dressing style and knowledge source (subjective norms). Design/methodology/approach Data were collected… read more here.
Keywords: examine hijab; hijab purchase; purchase intention; muslim women ... See more keywords