Explaining the theoretical model of place branding: an asset-based approach to regeneration of the historic district of Tehran
Sign Up to like & getrecommendations! Published in 2020 at "Journal of Brand Management"
DOI: 10.1057/s41262-020-00186-7
Abstract: Over recent years, place branding has come to vogue as a tool for urban planning and management projects such as regeneration of historic districts. In line with the context-oriented nature of regeneration, place branding should… read more here.
Keywords: model place; regeneration; historic district; place branding ... See more keywords