One-Hit Wonders versus Hit Makers: Sustaining Success in Creative Industries
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DOI: 10.1177/00018392221083650
Abstract: Creative industries produce many one-hit wonders who struggle to repeat their initial success and fewer hit makers who sustain success over time. To develop theory on the role of creativity in driving sustained market success,… read more here.
Keywords: creative industries; hit makers; hit wonders; success ... See more keywords