A multidimensional service-value scale based on Holbrook’s typology of customer value: Bridging the gap between the concept and its measurement
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DOI: 10.1108/josm-06-2016-0166
Abstract: Purpose In the fertile line of research on consumer value from the services literature, a gap exists between theoretical and empirical knowledge, in particular regarding Holbrook’s conceptual value framework. The purpose of this paper is… read more here.
Keywords: value; holbrook typology; holbrook; service ... See more keywords