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Published in 2024 at "Journal of Macromarketing"
DOI: 10.1177/02761467241269873
Abstract: This position paper presents ‘holixec education,’ a groundbreaking model in higher education that merges holistic instruction with execution-oriented learning strategies. The term ‘holixec’ is a blend of ‘holistic’ and ‘execution.’ This innovative approach, particularly pertinent…
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Keywords:
education;
meccdal method;
holixec education;
higher education ... See more keywords
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Published in 2025 at "Journal of Macromarketing"
DOI: 10.1177/02761467241312885
Abstract: The Commentary that follows is a collective effort. The opening assessment of Dr. Batat's “Introducing” paper is the work of Stan Shapiro, now long retired, but over a span of fifty years first the product…
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Keywords:
right direction;
education;
education right;
holixec education ... See more keywords
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Published in 2025 at "Journal of Macromarketing"
DOI: 10.1177/02761467241313178
Abstract: Macromarketing puts business activity in context. Accordingly, this commentary seeks to put Wided Batat's MECCDAL Method of holixec education into context. Unlike the fine arts and design study programs which highly value innovation, business schools…
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Keywords:
education;
holixec learning;
holixec education;
learning trees ... See more keywords
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Published in 2025 at "Journal of Macromarketing"
DOI: 10.1177/02761467251313965
Abstract: The proposed “holixec” education model of Wided Batat is critiqued in this commentary. While it has a strong general aim, and provides considerable basis for continued pedagogical innovation in macromarketing, its arguments miss what is…
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Keywords:
education;
commentary introducing;
educators commentary;
holixec education ... See more keywords