Effects of Home Voice Assistants' Autonomy on Instrusiveness and Usefulness: Direct, Indirect, and Moderating Effects of Interactivity
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DOI: 10.1016/j.intmar.2021.03.005
Abstract: Abstract This research investigates whether interactivity of home voice assistants can reduce the consumer's perceptions of intrusiveness when using these products because of their autonomy. To do so, the authors applied structural equation modeling to… read more here.
Keywords: effects home; interactivity; voice assistants; home voice ... See more keywords