Integrating Text-Mining and Balanced Scorecard Techniques to Investigate the Association between CEO Message of Homepage Words and Financial Status: Emphasis on Hospitals
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DOI: 10.3390/healthcare9040408
Abstract: (1) Background: The Chief Executive Officer’s (CEO’s) message on a hospital’s homepage on the Internet contains various components, such as the hospital’s future vision, promises to customers, availability of upgraded services and public activities. This… read more here.
Keywords: message; financial status; homepage; balanced scorecard ... See more keywords