Political Advertising in the 2016 U.S. Presidential Election: Ad Hominem Ad Nauseam
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DOI: 10.1177/0002764218756919
Abstract: Political advertisements (N = 136) from the 2016 U.S. presidential election are content analyzed in this study that investigates message strategy used by Donald Trump and Hillary Clinton in their televised ads. The negative nature… read more here.
Keywords: hominem; campaign; political advertising; 2016 presidential ... See more keywords
The effect of ad hominem attacks on the evaluation of claims promoted by scientists
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DOI: 10.1371/journal.pone.0192025
Abstract: Two experiments were conducted to determine the relative impact of direct and indirect (ad hominem) attacks on science claims. Four hundred and thirty-nine college students (Experiment 1) and 199 adults (Experiment 2) read a series… read more here.
Keywords: hominem attacks; hominem; effect hominem; attacks evaluation ... See more keywords