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Published in 2018 at "Journal of Marketing Theory and Practice"
DOI: 10.1080/10696679.2018.1451257
Abstract: Due to an increase in manipulated online reviews, giant e-vendors such as Amazon.com, are trying ways to deter untruthful online reviews. One of their strategies was to make sure that the consumers include disclaimers that…
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Keywords:
online review;
online reviews;
honest online;
social commerce ... See more keywords