Articles with "honest online" as a keyword



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IS THAT REALLY AN HONEST ONLINE REVIEW? THE EFFECTIVENESS OF DISCLAIMERS IN ONLINE REVIEWS

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Published in 2018 at "Journal of Marketing Theory and Practice"

DOI: 10.1080/10696679.2018.1451257

Abstract: Due to an increase in manipulated online reviews, giant e-vendors such as Amazon.com, are trying ways to deter untruthful online reviews. One of their strategies was to make sure that the consumers include disclaimers that… read more here.

Keywords: online review; online reviews; honest online; social commerce ... See more keywords