Examining affection-based travel: Development and validation of a measurement scale for honeymooners’ motivation
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DOI: 10.1016/j.jdmm.2020.100452
Abstract: Abstract Honeymoons have attracted growing attention in recent tourism research. Although this tourist segment is fast-expanding and lucrative, the literature lacks a conceptually valid and psychometrically sound measurement scale to capture honeymooners' motivation. This study… read more here.
Keywords: examining affection; honeymooners motivation; measurement scale; development ... See more keywords