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Published in 2020 at "European Business Review"
DOI: 10.1108/ebr-09-2019-0238
Abstract: Purpose This study aims to shed light on the lack of understanding and previous mixed results regarding why and how some internationalised firms take advantage of host-home country similarity (HHS) while others do not. Design/methodology/approach…
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Keywords:
home country;
country similarity;
host home;
organisational learning ... See more keywords