Impact of visual information on online consumer review behavior: Evidence from a hotel booking website
Sign Up to like & getrecommendations! Published in 2021 at "Journal of Retailing and Consumer Services"
DOI: 10.1016/j.jretconser.2021.102494
Abstract: Abstract The types and amount of visual and textual information differently influence consumers' responses towards experiential products. This research empirically examines the impact of visual information on consumers' online review behaviors by analyzing online data… read more here.
Keywords: review; hotel booking; visual information; consumer ... See more keywords
The Interaction Effects of Online Reviews, Brand, and Price on Consumer Hotel Booking Decision Making
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DOI: 10.1177/0047287520912330
Abstract: When searching and booking a hotel online, consumers are exposed to multiple cues such as customer reviews, price, and brand names. This study aims to examine the level of diagnosticity and simultaneous effects of the… read more here.
Keywords: decision; price; brand; interaction effects ... See more keywords
How do extrinsic cues influence consumers’ online hotel booking decisions? An event-related potential experiment
Sign Up to like & getrecommendations! Published in 2022 at "Frontiers in Psychology"
DOI: 10.3389/fpsyg.2022.990640
Abstract: Booking decision is a typical decision-making behavior in hospitality, while the neural processing of it is still unclear. To address this issue, with the help of event-related potential (ERP), this work uncovered the neural mechanism… read more here.
Keywords: online hotel; extrinsic cues; related potential; booking decisions ... See more keywords
Formation mechanism of the quarantine hotel booking intention of potential consumers
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DOI: 10.3389/fpsyg.2022.997667
Abstract: In this paper, we investigated the quarantine hotel (QH) booking intention (BI) of potential consumers from a corporate social responsibility (CSR) perspective. Mixed methods were adopted to explore the formation mechanisms of QH BI of… read more here.
Keywords: booking intention; quarantine hotel; intention potential; hotel ... See more keywords