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Published in 2020 at "Current Issues in Tourism"
DOI: 10.1080/13683500.2020.1806797
Abstract: ABSTRACT Although corporate social responsibility (CSR) is widely accepted across industries, knowledge on the ways through which companies use CSR as a strategy to improve performance is limited. Furthermore, although customers’ engagement has been correlated…
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Keywords:
customers engagement;
hotel customers;
hotel;
compulsion ... See more keywords