Articles with "hotel loyalty" as a keyword



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Social Media, Customers' Experience, and Hotel Loyalty Programs

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Published in 2019 at "Tourism Analysis"

DOI: 10.3727/108354219x15458295631918

Abstract: In the last decade, hospitality companies have broadly adopted new technologies and social media tools for marketing purposes. One important application is the engagement with customers through a relationship approach. In this article, we focus… read more here.

Keywords: loyalty; hotel loyalty; loyalty programs; social media ... See more keywords