Negotiated exchanges in the online hospitality market: Hoteliers and hotel managers’ perceptions of Booking.com
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DOI: 10.1016/j.ijhm.2021.103010
Abstract: Abstract Social exchange theory and online business-to-business (B2B) relational exchanges have been scarcely examined in the hospitality sector. Taking into consideration this research gap and the expansion of online travel agencies (OTAs), this exploratory study… read more here.
Keywords: hospitality; negotiated exchanges; booking com; hoteliers hotel ... See more keywords