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Conflicting perspectives in a housing association: An investigation of employees’ counter-narratives in relation to a new business strategy

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Published in 2018 at "Journal of Organizational Change Management"

DOI: 10.1108/jocm-12-2016-0259

Abstract: Purpose The purpose of this paper is to investigate employees’ conflicting perspectives on the business strategy in a Danish housing association through a narrative approach, in order to gain insight into the relation between master-… read more here.

Keywords: strategy; counter narratives; business strategy; housing association ... See more keywords