Phygital service research (PSR): advancing FSR and TSR toward human-first experience design in hybrid physical-digital ecosystems
Sign Up to like & getrecommendations! Published in 2025 at "Journal of Services Marketing"
DOI: 10.1108/jsm-09-2025-0600
Abstract: This paper introduces Phygital Service Research (PSR) as a novel paradigm that extends Foundational Service Research (FSR) and Transformative Service Research (TSR) toward human-first experience design within hybrid physical-digital service ecosystems. PSR is conceptualized as… read more here.
Keywords: human first; service research; service; psr ... See more keywords
A first-in-human first-in-class (FIC) trial of the monocarboxylate transporter 1 (MCT1) inhibitor AZD3965 in patients with advanced solid tumours.
Sign Up to like & getrecommendations! Published in 2017 at "Journal of Clinical Oncology"
DOI: 10.1200/jco.2017.35.15_suppl.2516
Abstract: 2516Background: A key metabolic alteration in tumour cells is an increased dependency on the glycolysis, resulting in the production of lactate, which is transported out of cells by MCTs. Inhibition of MCT-1 leads to a… read more here.
Keywords: inhibitor; advanced solid; human first; first human ... See more keywords