Enhancing qualitative inquiry: AI-assisted focus group data collection
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DOI: 10.1108/qrj-04-2025-0145
Abstract: The purpose of this study is to examine how AI-generated summarization, with and without human oversight, influences the quality of data collected in virtual focus groups (VFGs) and to explore the utility of AI-assisted thematic… read more here.
Keywords: human oversight; analysis; focus; qualitative inquiry ... See more keywords