The Comparative Efficacy of a Hybrid Guilt-Fear Appeal and a Traditional Fear Appeal to Influence HPV Vaccination Intentions
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DOI: 10.1177/0093650215616457
Abstract: Recent research on persuasion has explored the utility of incorporating alternative emotional appeals within a fear-appeal framework to achieve persuasive outcomes. The current study contributes to this growing body of research by developing and assessing… read more here.
Keywords: fear appeal; fear; hybrid guilt; vaccination ... See more keywords