The impact of different product messages on wine tourists' willingness to pay: A non-hypothetical experiment
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DOI: 10.1016/j.tourman.2018.11.022
Abstract: Abstract The purpose of this research was to learn how commonly used promotional messages impact tourists' willingness to pay (WTP) for wines in an emerging wine region. This research differs from many WTP studies by… read more here.
Keywords: wine tourists; non hypothetical; willingness pay; tourists willingness ... See more keywords