Materialism, cosmopolitanism, and emotional brand attachment: The roles of ideal self-congruity and perceived brand globalness
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DOI: 10.1016/j.jbusres.2018.12.015
Abstract: Abstract This study investigates how materialism and cosmopolitanism affect emotional brand attachment, a key driver of consumer brand equity. Further, it sheds light onto the contingent role of ideal self-congruity and perceived brand globalness in… read more here.
Keywords: brand attachment; ideal self; attachment; brand ... See more keywords
Effects of language proficiency on L2 motivational selves: A study of young Chinese language learners
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DOI: 10.1016/j.system.2019.102181
Abstract: Abstract Based on the L2 Motivational Self System (L2MSS), influences of second language (L2) learners’ performed and self-perceived proficiency on their intended efforts toward L2 learning were evaluated with regard to their ideal L2 self… read more here.
Keywords: self perceived; language; proficiency; language learners ... See more keywords
RETHINKING L2 MOTIVATION RESEARCH
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DOI: 10.1017/s0272263118000153
Abstract: Abstract The present study proposed and tested a revision of the self-guides outlined in the L2 motivational self system (Dörnyei, 2005, 2009). Covering the previous conceptualization and measurement issues, ideal L2 self and ought-to L2… read more here.
Keywords: rethinking motivation; ideal self; theory; motivation research ... See more keywords
The impact of social phobia on willingness to communicate in a second language: The mediation effect of ideal L2 self
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DOI: 10.3389/fpsyg.2022.1018633
Abstract: In recent years, a greater focus has been placed on the influential power of domain-general psychological properties in second language acquisition and learning. The investigations of these properties, such as grit, academic procrastination and enjoyment… read more here.
Keywords: social phobia; language; willingness communicate; second language ... See more keywords