Ideation with Generative AI—in Consumer Research and Beyond
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DOI: 10.1093/jcr/ucaf012
Abstract: The use of generative AI (genAI) in consumer research is rapidly evolving, with applications including synthetic data generation, data analysis, and more. However, their role in creative ideation—a cornerstone of consumer research—remains underexplored. Drawing on… read more here.
Keywords: ideation generative; genai; consumer research; research ... See more keywords