The role of corporate identity in CSR implementation: An integrative framework
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DOI: 10.1016/j.jbusres.2019.02.046
Abstract: This paper investigates the relationship between corporate identity (CI) and CSR and describes how CI can underpin the development and implementation of CSR initiatives; thus helping to clarify how best to implement CSR in business… read more here.
Keywords: implementation; csr implementation; identity csr; corporate identity ... See more keywords