The impact of providing non-human identity cues about sales agents on consumer responses: the role of social presence and speciesism activation
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DOI: 10.1108/ejm-01-2022-0066
Abstract: Purpose This work investigates how different strategies for providing cues about the non-human identity of a sales agent influence consumers’ perceptions and purchase-related outcomes, and how a social interaction style shapes these responses. Additionally, the… read more here.
Keywords: speciesism; sales agents; identity; identity cues ... See more keywords