The influence of environmental identity labeling on the uptake of pro-environmental behaviors
Sign Up to like & getrecommendations! Published in 2019 at "Climatic Change"
DOI: 10.1007/s10584-019-02501-x
Abstract: In this era of green marketing, consumers can earn the label of being pro-environmental for relatively simple and mundane actions. Researchers and practitioners have raised concerns that highlighting consumer behaviors as green might spill over,… read more here.
Keywords: identity labeling; environmental identity; influence environmental; pro environmental ... See more keywords