Engaging lower screening groups: a field experiment to evaluate the impact of a multiwave national campaign on participation in the National Bowel Cancer Screening Program
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DOI: 10.1136/bmjopen-2022-065124
Abstract: Objectives This field study evaluated a multiwave media campaign that aired in 2019 to promote participation in the Australian National Bowel Cancer Screening Program (NBCSP), which provides free biennial mailed-out immunochemical faecal occult blood test… read more here.
Keywords: campaign; participation; cancer screening; ifobt kits ... See more keywords