Measuring the impact of corporate social responsibility practices on brand equity in the banking industry in Bangladesh: The mediating effect of corporate image and brand awareness
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DOI: 10.1108/ijbm-04-2017-0072
Abstract: The banking industry in Bangladesh is now conducting business under the growing pressure to conform to every aspect of corporate social responsibility (CSR) for the welfare of their clients and society. The value of CSR… read more here.
Keywords: brand; image brand; corporate image; brand awareness ... See more keywords
How Does Corporate ESG Management Affect Consumers’ Brand Choice?
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DOI: 10.3390/su15086795
Abstract: To overcome the serious climate crisis, the world must achieve carbon neutrality. Corporate participation is essential to achieve carbon neutrality, and ESG management is required to realize this. Additional efforts and costs are involved for… read more here.
Keywords: brand image; esg management; image brand; brand ... See more keywords