Examining Image Congruence and Its Consequences in the Context of Robotic Coffee Shops
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DOI: 10.3390/su132011413
Abstract: This study aimed to find the role of image congruence in the context of robotic coffee shops. More specifically, this study proposed that three types of image congruence including actual self-image congruence, ideal self-image congruence,… read more here.
Keywords: image; coffee shops; image congruence; brand ... See more keywords