The affective psychological process of self-image congruity and its influences on dining experience
Sign Up to like & getrecommendations! Published in 2018 at "International Journal of Contemporary Hospitality Management"
DOI: 10.1108/ijchm-02-2016-0047
Abstract: Purpose This study examined the effects of self-image congruities (i.e., the match between the image of a product or brand and a customer’s image of themselves) as an affective psychological process in the context of… read more here.
Keywords: image; image congruity; psychological process; self image ... See more keywords