Image Matters: Incentivizing Green Tourism Behavior
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DOI: 10.1177/0047287517697848
Abstract: Understanding the factors that motivate tourists to engage in pro-environmental behavior is an increasingly important topic in the tourism industry. In order to incentivize such green behavior, lodging properties often offer incentives to tourists who… read more here.
Keywords: tourism; image matters; incentivizing green; behavior ... See more keywords