The Effects of Multimodal Elements on Success in Kickstarter Crowdfunding Campaigns
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DOI: 10.1177/10506519221121699
Abstract: This article investigates multimodal elements—images, links, gifs, videos, and galleries—of crowdfunding campaigns on the platform Kickstarter to develop an understanding of characteristics of successful campaigns. The authors scraped 327,586 campaign pages, analyzing the multimodal elements… read more here.
Keywords: images links; success; kickstarter; multimodal elements ... See more keywords