The imaginary futures of Arabic: Egyptian dystopias in translation
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DOI: 10.1080/0950236x.2020.1749379
Abstract: ABSTRACT The growing phenomenon of novels using Ê¿ammiyya (Arabic dialects) has reignited debates on the impact of local language on the regional and global trajectories of Arabic literature. While there is a long history of… read more here.
Keywords: egyptian dystopias; imaginary futures; dystopias translation; arabic egyptian ... See more keywords
Imaginary futures: Liminoid advertising and consumer identity
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DOI: 10.1080/13527266.2019.1694564
Abstract: ABSTRACT Many advertising and marketing communication creative executions imply that the brand can act as a doorway into a new identity, and hence, a new and more satisfying life, but this type of appeal has… read more here.
Keywords: appeal; imaginary futures; liminoid advertising; liminoid appeal ... See more keywords