On Entrepreneurial Stories: Tolkien’s Theory of Fantasy and the Bridge between Imagination and Innovation
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DOI: 10.1177/2278533720923464
Abstract: Innovations are the product of entrepreneurs’ imaginations. To turn imaginations into realized innovations, entrepreneurs must attract the resources necessary to create the innovations they envision. Resource acquisition involves crafting and communicating compelling narratives that persuade… read more here.
Keywords: tolkien theory; theory; innovation; imagination innovation ... See more keywords