The implementation of integrated marketing communication (IMC): evidence from professional football clubs in England
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DOI: 10.1080/0965254x.2019.1593225
Abstract: ABSTRACT Integrated marketing communication (IMC) is considered to hold strategic value for contemporary organisations. Yet, the actual implementation of IMC by client organisations remains under researched and represents somewhat of a black box for academics… read more here.
Keywords: implementation; imc; marketing; football clubs ... See more keywords