Holistic interactive system for empowering local tourism businesses: consumer acceptance of the iMelaka 360 System
Sign Up to like & getrecommendations! Published in 2017 at "International Journal of Business Excellence"
DOI: 10.1504/ijbex.2017.10007047
Abstract: Inscribed as the UNESCO World Heritage City, tourism is recognised as an important source of income and catalyst of economic development in Melaka. However, an alarming downward trend can be observed from the recent tourism… read more here.
Keywords: tourism; system; empowering local; local tourism ... See more keywords