Brand imitation: A dynamic-game approach
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DOI: 10.1016/j.ijpe.2018.09.010
Abstract: Abstract Brand imitation is a common practice that can take different forms, i.e., legal copying, as in the case of clones and knockoffs, or illegal, in the case of counterfeiting. We consider a scenario in… read more here.
Keywords: brand imitation; imitation; brand; entry ... See more keywords