Implementing immersive technologies in consumer testing: Liking and Just-About-Right ratings in a laboratory, immersive simulated café and real café
Sign Up to like & getrecommendations! Published in 2020 at "Food Quality and Preference"
DOI: 10.1016/j.foodqual.2020.103934
Abstract: Initial research indicates that the use of immersive technologies may improve the predictive validity and reliability of liking scores in consumer testing. However, how immersive technologies impact Just-About-Right ratings is hardly known. Forty-five participants took… read more here.
Keywords: laboratory immersive; caf; consumer testing; right ratings ... See more keywords
The Immersive Experience Classification System: A New Strategic Decision-Making Tool for Content Creators
Sign Up to like & getrecommendations! Published in 2018 at "SMPTE Motion Imaging Journal"
DOI: 10.5594/jmi.2018.2868438
Abstract: Since the initial introduction of the first customer-facing virtual reality (VR) devices, the diversification of immersive technologies has been exploding. From 360° video to VR, augmented reality, mixed reality, volumetric, and computational imaging to the… read more here.
Keywords: environment; immersive technologies; experience; classification system ... See more keywords