The role of immersive technology in Customer Experience Management
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DOI: 10.1080/10696679.2021.1891939
Abstract: ABSTRACT Immersive technologies are redefining and revolutionizing the staging of experiences and co-creation of value, implicating the management of customer experiences. However, limited studies have looked at the role of immersive technologies as part of… read more here.
Keywords: experience management; role immersive; customer; customer experience ... See more keywords