Articles with "impact big" as a keyword



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The Impact of the Big Fish Effect on Investor Reactions to Financial and Nonfinancial Disclosure

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Published in 2020 at "Journal of Behavioral Finance"

DOI: 10.1080/15427560.2020.1771716

Abstract: Abstract Via two experiments, we examine how management’s flexibility in framing its numerical data affects investor judgments. In specific, we examine whether investors are susceptible to a Big Fish effect where percentage data presented as… read more here.

Keywords: impact big; big fish; fish effect; percentage ... See more keywords
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Assessing the economic and social impacts of greenwashing: moderating impact of big data analytics adoption

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Published in 2025 at "International Journal of Bank Marketing"

DOI: 10.1108/ijbm-07-2024-0440

Abstract: PurposeThis study empirically examines the impact of greenwashing practices on consumers’ intention to purchase green products. It also investigates whether greenwashing has any impact on economic and social risks. Moreover, this research captures the moderating… read more here.

Keywords: intention purchase; greenwashing practices; impact; impact big ... See more keywords