Boosting the impact of charitable giving with donation bundling and micromatching
Sign Up to like & getrecommendations! Published in 2023 at "Science Advances"
DOI: 10.1126/sciadv.ade7987
Abstract: The most effective charities are hundreds of times more impactful than typical charities. However, most donors favor charities with personal/emotional appeal over effectiveness. We gave donors the option to split their donations between their personal… read more here.
Keywords: impact; impact charitable; boosting impact; giving donation ... See more keywords
How Deviations from Performance Norms Impact Charitable Donations
Sign Up to like & getrecommendations! Published in 2018 at "Journal of Marketing Research"
DOI: 10.1509/jmr.15.0509
Abstract: Although the actions of others can influence a consumer's behavior, these actions are often at odds with performance norms. For example, charities can experience relatively low rates of support (resulting in a negative deviation from… read more here.
Keywords: charitable donations; impact charitable; norms impact; performance norms ... See more keywords