Impact of consumer ethnocentrism and animosity on brand image and brand loyalty through product judgment
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DOI: 10.1108/jima-03-2019-0057
Abstract: Purpose This study aims to check the impact of consumer ethnocentrism (CE) and animosity on brand image (BI) and brand loyalty (BL) of Indian made cosmetic products in Pakistan and to check the mediation role… read more here.
Keywords: impact consumer; study; consumer ethnocentrism; brand ... See more keywords
Impact of Consumer Strategic Behavior on the Supplier Channel Selection in a Retailing Platform
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DOI: 10.1155/2023/6302790
Abstract: Flourishing online retailing has spawned the agency selling channel, which motivates suppliers to choose among traditional reselling (R), agency selling (A), and hybrid channel strategies (H). In this paper, considering a supplier and a retail… read more here.
Keywords: impact consumer; consumer strategic; channel strategies; strategy ... See more keywords
Impact of consumer power on consumers’ reactions to corporate transgression
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DOI: 10.1371/journal.pone.0196819
Abstract: We addressed how individuals’ power influences their judgments regarding corporate transgressions. Based on the Situated Focus Theory of Power, which theorizes that powerful people respond more in accordance to circumstantial factors, we tested the interaction… read more here.
Keywords: consumer power; discourse; impact consumer; company ... See more keywords