Impact of fake news on social image perceptions and consumers’ behavioral intentions
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DOI: 10.1108/jcm-05-2020-3857
Abstract: Purpose This paper aims to examine how content relevancy influences consumers’ preference to receive and share fake news. Further, it investigates how these receivers perceive the social image of the people who share fake news.… read more here.
Keywords: news; impact fake; social image; brand ... See more keywords