“Where you do it” matters: The impact of hotels’ revenue-management implementation strategies on performance
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DOI: 10.1016/j.ijhm.2017.08.001
Abstract: Abstract This study explores RM strategic implementation approaches, addressing the question of whether the RM function should be performed within the hotel property, or should be outsourced to an outside entity such as corporate, regional… read more here.
Keywords: implementation; impact hotels; management; implementation strategies ... See more keywords