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Published in 2020 at "Current Issues in Tourism"
DOI: 10.1080/13683500.2020.1724082
Abstract: ABSTRACT Destination Marketing Organizations use a plethora of media to communicate with potential visitors, including advertisements and product placement in entertainment media. This experimental study compares the impact of playing Far Cry 5, a video…
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Keywords:
destination;
destination image;
impact video;
video games ... See more keywords